Photo Courtesy of Monica Lloyd
Margot Elena
Digital Designer
Margot Elena’s 5 brand libraries capture beautiful luxuries with intricate design details that create a treasured escape into new worlds. Margot Elena products include bubble baths often found on Oprah’s Favorites Things list, perfumes, handcremes, candles, soap, and much more.
As Digital Designer, my job included designing email campaigns, managing cross-brand promotions on our website, as well as designing any other website assets as needed. I also designed digital and on-air assets for View Your Deal and Oprah’s Favorite Things segments on Good Morning America.
Product Packaging Design
Photo Art Direction
Margot Elena had an email campaign to highlight the “sweeter” fragrances of TokyoMilk Classic. I conceptualized and art directed this photoshoot featuring the three perfumes to be used in the email campaign: French Kiss, Honey & The Moon, and Let Them Eat Cake. This summertime email aims to transport customers with nostalgic imagery of this cool, sweet dessert by pairing it with their favorite scents.
Email Design
Library of Flowers Email Campaign
A three-part email series to re-introduce our customers to each fragrance chapter in Library of Flowers. Each email beautifully walks them through fragrances and products while escaping into the magical world we have created for them into with the Library of Flowers brand.
Margot Elena Subscription Box
Each season, Margot Elena builds a subscription box full of luxuries from each of our five brands. This collection of products is accompanied by a series of emails to get subscribers excited about receiving their box and entice them to buy next season’s box, as well. Below are “Teaser” emails that feature products they will receive, our “Full Reveal” email that showcases information about every item in their box, a “Sold Out” email, and our “Now Shipping” email that informs subscribers when their box is on the way.
Here is a link to a Full Reveal web page that I design for each new box to give subscribers more information.
https://margotelena.com/pages/subscription-box-reveal-fall-2021
View Your Deal - Good Morning America
Margot Elena has been featured on View Your Deal and Oprah’s Favorite Things segments on Good Morning America. My job is to design all digital and on-air assets to accompany promotions affiliated with both segments. Here are a few of the banners and thumbnails I designed for these segments.
