Archive Essentials
A Margot Elena Sub-Brand
My work at Margot Elena included leading the digital launch of Archive Essentials on our retail and wholesale sites. I also assisted with some print and packaging projects to bring this unique brand to life.
Archive is Margot Elena’s first gender-neutral brand, with an emphasis on relaxation, travel, and escape. Archive’s brand identity carefully mixes old and new design elements to give this modern collection a vintage, scientific twist.
Hand Cream Sample Packets
Retail Discount Card
A 4x6 card was placed in all Margot Elena orders for a discount on Archive products.
Website Assets
The launch on our retail and wholesale sites included a full homepage takeover, an Archive brand landing page, and categorized product collection pages with accompanying banners.
Gilchrist & Soames
The launch of Archive included assisting Gilchrist & Soames, a third-party hotel amenity marketing company, in their website design for Archive. Gilchrist & Soames sells bath and body products to hotels for in-room toiletry selection, of which Archive was to be included.
This project consisted of a homepage banner, a collection page, and moody collages for each product listing.
Product Listing Collages
Social Media
Instagram feed & Facebook page.